Salute Our Truckers! Kenworth Rolls Out ‘Trucker Hat Tip’ Social Media Video Campaign
Make Your Brief Driver Appreciation Video and Post Your Support
Kenworth has rolled out a video campaign to salute truckers for their efforts to supply and support communities throughout the United States and Canada.
The “Trucker Hat Tip” social media campaign (#TruckerHatTip) encourages people to submit short videos tipping their hats to truckers. Kenworth employees and dealers – and their families – helped launch the campaign by creating their own videos of appreciation. The video is available on the Kenworth YouTube site (www.youtube.com/watch?v=Ag7Pu1s8apI) and can be viewed on all Kenworth’s social media platforms.
“The Trucker Hat Tip campaign is an opportunity to recognize truckers for all their dedication and hard work during these challenging times,” said Laura Bloch, Kenworth assistant general manager for sales and marketing.
To help thank truckers (#ThankATrucker), submit a video tipping your hat to truckers using #TruckerHatTip. Those interested in offering financial support for truck drivers and their families suffering financial hardship, may wish to donate to the St. Christopher Truckers Relief Fund. The 501(c)(3) nonprofit assists over-the-road and regional haul truck drivers who have been out of work recently due to a serious illness or injury. For information on how to donate or apply for assistance, visit the St. Christopher Truckers Relief Fund website (www.truckersfund.org).
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Kenworth Truck Company is the manufacturer of The World’s Best® heavy and medium duty trucks. Kenworth’s Internet home page is at www.kenworth.com. Kenworth is a PACCAR company.